Audience development is not like The Lord of the Rings

If you aren’t familiar with J.R.R. Tolkien’s epic, click here to catch up to speed.

Fast forwarding, according to Wikipedia, the translation of the inscription on the magic “one ring” created to dominate the land and the people is:

One ring to rule them all,

one ring to find them,

One ring to bring them all and in the darkness bind them.

Darkness aside, this is not how audience development works. There is no “one ring” in our work.

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