UX

We are already creating with our audiences. Now let’s do it better.

The arts are a very natural platform for creating with others. After all, what is a live performance but a natural coming-together of two partners, the performers and the audience? Inherently, these parties exchange energy, each bringing something valuable: the performers, their craft and their expression, and the audience, their receptivity, their openness to the experience that is unfolding.

Read More

The loyalty algorithm

Our work is about art – the essence of human expression, transmitted through a particular medium and shared with others. In my opinion, there could not be a more pure, transcendent, incredible field of work.

There are people who experience what we do one time and who instantly become lifelong champions of our work. But on the whole, loyalty is not linear.

Read More