arts business

What’s an audience for?

A compelling artistic vision and a high-quality artistic product are absolutely fundamental to every successful artistic venture. If something incredible, transformative or exciting isn’t at the basis of what you do, you can forget about your ability to perform the other business functions effectively. (My mentor Michael Kaiser is 100% right about this). And most of what’s on stage – maybe not the details, but many of the broad strokes, such as the who, where, and what of the season – is an administrative exercise.

Where, then, does the audience fit in?

Read More