user experience

What’s an audience for?

A compelling artistic vision and a high-quality artistic product are absolutely fundamental to every successful artistic venture. If something incredible, transformative or exciting isn’t at the basis of what you do, you can forget about your ability to perform the other business functions effectively. (My mentor Michael Kaiser is 100% right about this). And most of what’s on stage – maybe not the details, but many of the broad strokes, such as the who, where, and what of the season – is an administrative exercise.

Where, then, does the audience fit in?

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The loyalty algorithm

Our work is about art – the essence of human expression, transmitted through a particular medium and shared with others. In my opinion, there could not be a more pure, transcendent, incredible field of work.

There are people who experience what we do one time and who instantly become lifelong champions of our work. But on the whole, loyalty is not linear.

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