New World Symphony: Marketing & Audience Development Leadership
Under her leadership of audience strategy, engagement, research and innovation at New World Symphony, NWS experienced its highest revenue-grossing single event in its history (exceeding the previous event’s revenue number by 15%), as well as the highest percentage of new audience members at a single event (61.6%). Marte’s team created new ticket access programs generating nearly $52,000 and nearly tripled group sales revenue over three years. From the genesis of a NWS Open House – later adopted by a six-figure sponsor as a signature fulfillment – to the formation of a new cross-promotional partnership with the Lincoln Road Business Improvement District, and the successful completion of Project 305, one of Miami’s most ambitious arts audience development projects, NWS experienced unprecedented growth and success as a result of Marte’s innovative programs and leadership.
Bakehouse Art Complex: Executive Leadership
As Executive Director of Bakehouse Art Complex, she increased annual attendance by 229%, attracted hundreds of thousands of dollars in new sources of funding, including the organization's first National Endowment for the Arts grant since the 1980s, and secured the United States premiere of La Tauromaquia, a 26-piece exhibition of original aquatint sketches by Pablo Picasso, through Bank of America's Arts in Our Communities Program.
John F. Kennedy Center for the Performing Arts/ DeVos Institute of Arts Management:
As one of three members of arts “Turnaround King” Michael Kaiser’s national consulting team at the DeVos Institute of Arts Management at The John F. Kennedy Center for the Performing Arts (now based at the University of Maryland), she oversaw national consultancies serving every arts industry and created strategic plans and capacity building resources used by organizations worldwide. Consolidating and analyzing best practices of hundreds of organizations helped prepare her for a role empowering the leaders and businesses of today.